Bw sure to check out this interesting article on the NCPA’s Environment blog that offers one method of ‘profiling’ environmentalists.
- Light Greens: mildly optimistic folks who encourage individual consumers to take small (but in the aggregate helpful) actions to raise environmental quality.
- Dark Greens: quite pessimistic folks who fear the inevitable environmental destruction as industrialization spreads throughout the global economy. To save the planet, these folks spurn technological advances and seek to abandon modern life.
- Bright Greens: very optimistic folks, as described by Alex Steffen, who exhibit a strong faith in further technological innovations and examples of entrepreneurial zeal to create prosperity with an ever cleaner ecological footprint.