Christopher Hopkins, Senior Vice President Mining
Ben Kelahan, Senior Vice President Energy
The Saint Consulting Group

Wednesday, July 28th – 11:30 am-12:30 pm Eastern

We’ve seen & heard the anti-coal campaigns -

• Beyond Coal
• Coal is Dirty
• Coal is Not the Answer
• Clean Coal is an Oxymoron
• Coal Kills
• Coal – The Dirty Lie

What are the most effective strategies to counter the issues & claims in these campaigns?
What are the key message points for industry to emphasize?
What techniques can be used to counter false claims & set the record straight?
Where should our education & grassroots efforts be focused?
How to transfer community involvement into community goodwill.
Attacking claims on a local, state and national level.